Creativity Adds Value
to business, to brands, to the economy and to life.

As the biggest gathering of our industry in Africa and the Middle East, the Loeries® recognise, reward, inspire and foster
creative excellence and innovation across all spheres of brand communications.

To us, creativity is that invisible connection between a brand and a consumer’s heart; a perfect blend of imagination and innovation.
The value of creativity can be found in everything from a fresh perspective, to intelligence, to an unusual insight, to an unexpected dimension and even to impact & memorability.

If you’ve produced quality work in advertising, architecture, music videos or even service design - we encourage you to enter the Loeries®. Entries for 2017 open in February. More

Thanks to our #Loeries2016 speakers!

The DStv Seminar of Creativity hosted our Jury Presidents and global thought leaders to share their views on the value that creativity adds. Watch here.