Creativity Adds...

The Loeries recognise that creativity and innovation are vital business tools for communication within the brand communication industry of Africa Middle East.
The real value of creativity can be found in everything from a fresh perspective, to intelligence, to an unusual insight, to an unexpected dimension and even to impact & memorability. But most importantly, creativity adds that invisible connection between a brand and the consumer’s heart.

To business, to brands, to the economy and to life.

  As the biggest gathering of our industry in Africa Middle East, the Loeries reward & inspire both innovation and relevance across all spheres of brand communication.
If you have produced quality work from architecture to music videos or even service design - you should enter. More

DStv Seminar of Creativity

2016 Speakers announced!

The seminar includes Jury Presidents and global thought leaders giving their views on the value that creativity adds. This year's thought leaders include some of the most iconic and creatively talented individuals in the field.

Loeries® Creative Week™ Durban

As the brand communication hub, Durban will the host Loeries® Creative Week™ from Monday 15 to Sunday 21 August for the most desired industry networking festival for African Middle East. The industry will connect for 7 days of creative inspiration, MasterClasses, networking and rewarding the best innovative work from across our region, in the warmest place to be.